About Us

Driven by a deep commitment to serving others.

Beth Russo, Principal and Founder of People Who Help

Beth Russo

Principal & Founder

A skilled leader with more than 25 years of experience in education and nonprofit leadership, Beth is driven by her deep commitment to serving others. She has experience-based expertise in fundraising — from major donor development, annual campaigns, events, corporate sponsorship growth and grant writing. Beyond fundraising, she's skilled in strategic planning, community organizing, culture change, volunteer/team management, team building, problem solving, burnout prevention and communications. She connects people with their desire to make an impact on the world and helps them develop the skills to do so. Beth loves the work of nurturing and motivating staff and volunteers and is a talented educator who knows how to make learning and hard work fun.

Areas of Expertise

  • Major donor development
  • Annual campaigns & events
  • Corporate sponsorship growth
  • Grant writing & management
  • Strategic planning
  • Community organizing
  • Culture change
  • Volunteer & team management
  • Burnout prevention
  • Communications

About Beth

When I was growing up, if you had told me I'd be a fundraiser, I wouldn't have believed it — or that I'd also become a college professor, an executive director, or a grant writer. What I've always known, though, is that I'm here to make the world a better place.

My journey in fundraising began in 1999, when I asked for my first gift on behalf of an agency I was volunteering with. I haven't stopped asking since — because when the cause is right, asking is an act of hope.

I've been honored to work with a wide range of people: adjudicated youth, incarcerated individuals, college students, high-net-worth donors, major corporations, and even a few celebrities. No matter who I'm working with, my goal remains the same — to build a more just, compassionate, and sustainable world.

If you're working toward a mission that matters, I'd love to help you raise the resources, tell the story, and build the partnerships that move it forward.

Look for the helpers

You're here to make a difference — and you need the right resources to bring your mission to life. Whether you're looking for grassroots support — like crafting annual campaigns, coaching new development staff, or researching and writing grants — or you need high-level strategic guidance to manage culture change, revitalize your major donor program, or coach your executive director, I'm here to help. Together, we'll build the tools, strategies, and confidence you need to grow your impact.

If your nonprofit is ready to strengthen its fundraising and deepen its mission, let's talk. Reach out for a complimentary call or meeting to see if we are a fit.

"When the cause is right, asking is an act of hope."

— Beth Russo

Fundraising since 1999 · Leicester, NC

People Who Help

Helping Non-Profits Thrive! Offering practical & actionable support to non-profits.

Contact

  • Leicester, NC 28748
  • 828.713.2504
  • Monday – Friday: 9:00 am – 5:00 pm
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